How to look your best on camera

Keep your on-camera outfit simple, plain and low key. “Understated” is the operative word. You want the audience to focus on what you have to say, not your wardrobe.  

Most importantly, dress for the audience you will be presenting to. If you’re going to have a casual meeting with your closest colleagues, then casual attire is fine. If you plan on hosting a large formal virtual event with executives and customers in attendance, then business attire is the appropriate choice.  

General Guidelines for Clothes

• Wear colors in the medium range: blue, green (except when filming against a green screen), maroon, pink, gray, etc. Think “muted” colors.
• Unless it’s an accent color, avoid white, bright red or neon colored clothing. Black is acceptable, but works best when combined with a pastel color.
• Combinations of extreme contrasting light and dark colors should be avoided.
• Solid colors are best. Avoid patterns like fine checks, stripes and herringbones. On camera, these patterns will "vibrate" and detract from your presentation.
• Avoid any large shiny or glittery jewelry, which can reflect light and clink together causing an issue with sound recording.

For Men

• Pick a tie with a simple design and colors that complement your suit.
• Avoid pin dots and very fine stripes. Solids and broad patterns are best.
• Bring other ties, shirts or blazers to the recording in case your first selection doesn't work on camera.
• A light blue, pink or gray shirt looks great on camera. An ecru or light gray shirt may look like a white shirt on camera.
• If you are scheduled for an afternoon or evening session, it may be necessary to bring a hair trimmer (a razor or electric shaver).

For Women

• Keep your jewelry and accessories simple.
• Avoid large, dangling earrings.
• Bring alternate wardrobe selections to the recording.
• Keep your make-up simple.
• Avoid make-up, which contains glitter or is frosted. Wear less blush than normal.
• Use a lighter shade of lipstick. Stay away from deep reds and glossy types

‍